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Campaign Best Practices

Communications
  • One-on-one communication with your fellow employees about the CVC.

  • Have a prominent, yet accessible person serve as an honorary Chairperson

  • Example - UVA Women's Basketball Coach

  • Use your established agency wide publications.

  • Have agency head write letter to all employees.

  • Send communications via email.

  • Design and send out a personalized message to each employee.

  • Design a CVC button.

  • Find out personal stories of employees that have benefited from the CVC charities and get permission to publish them. See the ones we have listed!

  • Post weekly updates on how the campaign is progressing.

  • Use a thermometer or other indicator, in a very public place, to display the progress of the campaign.

  • Post your CVC Awards in populated areas.